Data
Retail Locations tracks all multiples trading in these areas

  • Bulky Goods
  • Catering
  • Comparison Goods
  • Convenience Goods
  • Hospitality/Catering
  • Leisure
  • Motor
  • Service
  • Finance
Retail Locations’defines a multiple retailer as owning about 6 to 7 and more outlets nationwide. This is by no means a strict rule; we aim to cover all Department Stores, retailers who are starting small but planning big and household or global brand names with just a small presence are entered and tracked.

Concessions –- stores within stores -– particularly associated with big Department Stores are also collected and monitored.


Multi-level ownership data is held on every retailer and every fascia a retailer trades under is listed. The update cycle is from between one to four times per year depending on importance and changing trends in the market.

Address information includes street address or, and where appropriate, the shopping centre, retail park, shopping park or leisure park; post town, suburb or locality and postcode and grid references.

Additional information is provided on sales area in square feet for most Supermarkets, number of screens for Cinemas and number of bedrooms for Hotels.

Retail Locations prides itself on its accuracy and attention to detail. Every addition to the database is meticulously checked and corrected when necessary. Every time a new PAF (Post Office Address file) is issued, we re-check all Postcodes on our database against the latest version ensuring we never have an invalid postcode.

Categories

Each retailer is allocated to a Main Trading Category such as Bookshops or Bingo Halls corresponding to the major activity in which they trade. So far Retail Locations has identified 91 different main trading categories.

Additionally each outlet is also allocated from one to many Branch Categories.

Branch categories cover all the different areas in which any particular fascia of a retailer is trading. Retailer X for instance would be considered as mainly trading in Y but also a Non-Specialist in A, B and C.

A large Supermarket or Department Store, for instance may trade in some 24 Branch Categories all but one of them would be Non-Specialist.



Geographical Areas

Retail Locations data can be analysed by any of the many geographical regions that we maintain and new client specific regions can be swiftly added with our normal high attention to accuracy.

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